I thought, “If enough people like it on the advert maybe I can get another record deal or even a hit.” Which is exactly what happened. I couldn’t believe it when I got a call telling me they were going to use the song. We finished it in an exhausted haze at 3am and the next day I burned a CD and sent it off.
We lived in a basement flat with another family above, so when it got late I had to sing really quietly to not wake them up, which suited the slo-mo feel. I’d written songs with Kim before, so she was in the kitchen trying to sketch out the lyrical idea while I recorded the piano on a computer in the hallway. My idea for the lyrics was a romantic curse to make someone fall in love with you. I kept thinking “£400”, and by the time Kim came home I had a melody and a hook. The ad people needed the song by the next day.
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